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Search Engine Optimization: A Beginner’s Guide

Search Engine Optimization or SEO for short is a process wherein a website is optimized for its content with the main goal of ranking the site higher and making it appear in top SERP’s. It also refers to the process of creating a website with optimized content that will make the website easy to find when users search for relevant keywords without going through so many pages. When learning about the underlying rules of search engine optimization, it is vital for a novice marketer to also learn the steps in creating a friendly content optimized for search engines.

Everything that you do to your website will be checked and considered by the Google. The first thing you can do is to find out the keywords related to your business that are mostly used as queries on the internet. Don’t worry, you can easily find these keywords in Google. Another step is to create a content that is rich with the keywords you have found from your search engine, in this case, Google. Also, take into account that your title, description, first paragraph and the last part of your content should be incorporated with those keywords. By doing this, it will help you attract visitors to your site and make it user-friendly.

Apart from the keywords in your content, make your content itself informative and interesting in order to keep things on your site going. As much as you can, publish new information or posts on a regular basis so as not to bore your visitors. Moreover, word has it that Google and other search engines give more importance to the content, specifically the long ones. You can keep your content at 500 words minimum, but for better results, make it up to 2000 words. The longer your content is, the greater your chance of ranking higher on the search engines.

Lastly, you have to optimize your now generated content. In relation to that, you can use a lot of tools to optimize your site. WordPress, for one, is a good platform that will allow you to get a free plug-in. It is also important that you check the content of your website or blog from time to time. Don’t put very long paragraphs and try to break them in lines for readability. Also, refrain from using unnecessary sentences. Keep your content concise and clean.  After you are done with your website, you can now share it on various social media channels. You can also start building links by linking back your content or site on authoritative blog posts and forums. If you can properly integrate an SEO strategy that best suits your business requirements, then you can enjoy the fruits of your labor.

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