When it comes to driving traffic to your website, it is always wise and smart to use not just one
or two channels but a variety of traffic sources. By doing this, it prevents you from being
helpless if your main source of traffic is no longer functional. With that in mind, let’s discuss the
five ways to drive traffic to your website.
1. Affiliate marketing
By affiliate marketing, I don’t just mean you should partner with Amazon or ClickBank and take
advantage of such affiliations, but rather, you should think of having your own affiliate program,
which means you can choose who you want to partner with to promote your products or services.
But how exactly do you do this? The first thing you should do is to set put up a page on your
website that states how they will benefit if they agree to promote your products. Aside from
explaining how much they will be getting from each purchase, also include what ways can their
business benefit from being partnered with your brand.
For this method of driving traffic, it has more to do with online advertising than optimizing your
website. Co-registration involves the collection of subscribers by co-advertising your products
and services together with other website owners or companies that are also gathering subscribers.
For instance, if user A wants to receive an offer from other of your co-advertisers, user A will
also be provided with an option to subscribe to your website. Co-registration is very useful if you
want to reach a specific demographic or group of customers. It doesn’t cost you a lot compared
to other kinds of marketing if you just know which partners to choose.
Given that the average return on investment rate for email marketing was 4,300 percent years
ago, it goes without saying that email marketing is something you must invest into. Since more
than half of the percentage of customers population will want to buy with a personalized
experience, it is important to take into account the personalization of your email marketing
messages. Email marketing’s main purpose is to convert an interested customer into an actual
customer through driving traffic to sales pages. In addition, you can also boost your clickthrough
and conversion rates if you can ensure that the email and sales page it hyperlinks to are
advertising similar offer.
4. Google and Bing pay-per-click advertising
Pay-per-click advertising or PPC is a popular online marketing tool wherein advertisers pay a
certain amount for every time users click one of their ads. To put it simply, PPC is like the
buying of visits to your website, instead of earning such visits via organic searches. Google and
Bing are two of the most used search engines today and they also have the most popular forms of
pay-per-click advertising. May it be Google or Bing, either way, you’re in for a winning journey.
Having said that, PPC is only successful if you focus on some important key points such as
keyword relevance, landing page quality, and quality score.
5. Lead magnets
A lead magnet is some kind of a free content or an incentive that you offer to potential buyers
including eBook, PDF, checklist, whitepaper, and more. It is important to remember that your
lead magnet relevant to your audience’s needs so that they will be compelled to leave their
contact information on your website in order.