Nowadays, every local business owner wants to climb to the top and develop their business by reaching out to more local clients. Since the internet has been part of our daily lives, we might as well put it to an even better use, right? Online marketing is one way to attract more customers to your business with the internet. Employing a local SEO company for your business is not where it stops. Instead of sitting back and letting them just do all the work, you as the business owner and as well as your employees should also learn the basics of SEO. You’ve got nothing to lose, really. In fact, you can greatly benefit from it because by doing that, you can make knowledgeable decisions while your employees can throw out some good ideas when it comes to your company’s online marketing strategies.
Local SEO works exactly the same way as search engine optimization but in this case, it focuses on the potential customers in your area. The goal of local SEO is to rank your business at the top of local search rankings. In order for that to work, your business should come up as one the best results whenever a user searches for the products or services your offer, but that is if you have chosen the right and relevant keywords for your SEO. In the world of local SEO, Google, the top search engine makes use of three determining factors in ranking your local business. Let’s look into these top three ranking factors.
If you want to expand your customer coverage and reach out to a larger amount of people in your area, having a well-structured content is crucial. Enlightening and interesting content will gain you more visitors and retain them on your site longer. Most importantly, this will be your proof that your site has what it takes to be in the top rankings.
- Link Building
The second factor is the quality links that will also determine your success as a local business in the local SEO. A site that makes use of link building should contain links to other prominent sites in their field of business. Your website link should also be present on other websites. Through link building, you can create a network of experts in your business category and will also help you create your image and brand.
In Google’s algorithms, RankBrain plays a very important role in determining your local ranking. Its aims to place the most relevant information on top of the Google’s results page so make sure not to leave this one out.