Most people use search engines like Google, Yahoo and Bing to find products and information online. It is a fact that roughly 90% of people searching will find what they want in the first page of the search result. With that in mind, we can say that it is vital that your webpage is on the first page of the list.
Following are the basic strategies that you can follow to achieve high rankings in the search engines:
Most essential starting point for Search Engine Optimization is keyword research. There are a lot of tools that you can use to help you with keyword research. These tools keep track of the number of times words are searched every month and will give you list of related words and phrases that you can use for research. You can see how competitive these keywords are and you should be realistic and mindful in choosing one if you would like to be ranked for it. Make use of long-tailed key phrases as it will yield quick results for your business. Do put keywords in your title tags, at the beginning of your Meta tags and descriptions, in your H1 tags and at the beginning of your paragraphs. Avoid keyword stuffing as it will lead to a penalized site.
Make sure you have a well-written content because it is essential to have quality articles. Relevant links should be used and web pages should be focused as much as possible. Use relevant topics and pages; do not get side-tracked. If your business is all about furniture making, do not add a page for candle making. If you create more content, do your keyword research and add those in your page URLs.
Get Indexed In Search Engines
It is critical to get as many of your web pages indexed as possible. Make sure to use keywords in your web pages that link to your most important pages as it will give you more backlinks. Consider links as votes that mean the more votes you have the more popular you are in the eyes of Google.
Your website needs to be properly structured because this is what search engines such as Google, Bing and Yahoo want to see. Also, you can set up a Google webmaster tool account, submit your site and create a sitemap. That way search engine spiders can better crawl your site.
Since most are now engaging SEO as part of their long term marketing strategy then these steps would definitely help online marketers and business owners increase traffic to their website and keep up with the competitive market.