Reciprocal Linking Strategy
Reciprocal linking is one of the best SEO methods to improve the quality of traffic to your website. You should not hesitate to request reciprocal links from related external websites. As a token of gratitude you would do well to include links to the external websites that have helped your traffic through the links to your site included in them. This is how you reciprocate links that you receive from the external websites upon request. Sometimes the external website owners may be very busy to respond to your request for reciprocal links. You should consider yourself lucky if you get a valid reply from the external website owner in time. In case you don’t get any reply then you need not panic at all for you can always make use of the linking pages provided on their websites. These linking pages would go a long way in carrying your link to the potential visitors in the course of time. Hence the quality of your traffic is bound to go up.
Reciprocal linking is not as powerful as it once was from an SEO perspective but it can still hold some merit since you are essentially trading targeted traffic with your linking partner.
You will find it promising to know that linking pages are capable of driving traffic to your business website directly from relevant, similar other websites. At the same time it is important to thank the owner of the external website that has indirectly permitted you to include your link in his web page. You will indeed have more than one way to thank him. All you should do is including his link in your web page at a proper place so that the link gets some sort of significance. This is what reciprocal linking is all about. It is indeed true that reciprocal linking goes a long way in enhancing the confidence of the budding Internet marketer. It helps him to build quality traffic to his website in a gradual manner. As an aspiring Internet marketer you should not hesitate to request reciprocal links.