Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital internet marketing evangelist for Google and co-founder of Sector Motive.
In the course of this insightful and entertaining online video job interview from Google headquarters in Mountain Perspective, California, Avinash shares the realistic and tactical steps any business enterprise operator can apply quickly to improve return on investment even though producing further relationships with consumers.
Stephen questioned Avinash why business enterprise house owners must treatment about their firm’s digital advertising and marketing versus delegating the obligation and leadership to their marketing and advertising workforce or a vendor. Avinash instructed Stephen, “It truly is for the reason that if you treatment about it — and you comprehend it — then you will be rich. But if you just dump it on an individual else’s lap, then you will be poor. That should be incentive sufficient.”