If you don’t have a big budget for advertising your business, there are 4 ways that you can promote your business on the internet at no cost. Without shelling out a single penny from your pocket, the following strategies can be used to spread the word about your product or service
Social Networking Sites
You can promote your business for free through the major social networking sites namely MySpace, LinkedIn and Facebook. Any business owner can register himself first then add the business to the account later. Just about anyone can sign up for Facebook and you can use this to your advantage. LinkedIn is also there to cater to the needs for business networking while MySpace is intended for the musical crowd and younger folks. It is not really that hard to get your small business known to people who frequent these sites.
Social Bookmarking Sites
Social bookmarking sites are just a notch different than the social networking sites. These are simply links submitted by users to the categories used during search. The most common examples are Twitter, StumbleUpon, Digg and Reddit.
Using these bookmarking sites is trouble-free. You simply have to choose one or five sites and suggest links or comments of just about any topic to the database. The ranking of the links will move up if users will vote positively after they find your suggestions helpful.
Even if this can’t be used exclusively for your business alone, it is a great way to attract new and interested potential customers without requiring a lot of effort on your part.
Your Own Email
This is a free and simple advertising technique that most owners of small businesses tend to forget. This can be used to attract new customers especially if your business is just starting to make its way to the target market. It is an excellent approach in marking your business name in your customer’s mind. Just remember that the shorter your signature, the better.
You can include your name, the name of your business, a one-line description of the nature of your business, your phone number, email and a link to your website are more than what your potential clients require in order to get to you if they really want to. This signature would serve as the ending of every email that you are going to send out. If you don’t have one yet, it is better to start creating your very own email signature for your business’ sake.
Writing and submitting articles to other CMS based websites like Joomla and WordPress allows you to take advantage of the site’s large volume of traffic to get your business in front of thousands of potential customers. You are usually allowed to include a link to your website within the context of every article you submit.