Bobs SEO Las Vegas http://www.bobsseo.com Affordable Search Engine Optimization Services Sat, 02 Sep 2017 18:27:36 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.2 Why Organic SEO is Better Than PPC http://www.bobsseo.com/organic-seo-better-ppc/ http://www.bobsseo.com/organic-seo-better-ppc/#comments_reply Sat, 02 Sep 2017 17:51:05 +0000 https://www.bobsseo.com/?p=743 In the world of SEO, one of the hottest debates you’ll coming across is the “Organic SEO v.s. PPC” debate. There are many arguments from both sides of the fence but below we’re going to look at 7 reasons why…

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In the world of SEO, one of the hottest debates you’ll coming across is the “Organic SEO v.s. PPC” debate. There are many arguments from both sides of the fence but below we’re going to look at 7 reasons why organic SEO is better than PPC.

PPC can cost anywhere from a few dollars to $200 plus for a single click because of the competitive bidding structure. Many companies in competitive industries (such as law and credit) are willing to pay more because they have a lot to gain if they get visitors searching for certain keywords.

On the other hand, organic SEO gives you ‘free advertising’ from search engines, and for the lower costs of implementing an organic SEO strategy, you get a higher return of investment than PPC.

Less Administration Needed

PPC campaigns need constant monitoring and funding. You can get good short term results but as soon as you stop putting money into it, you can say goodbye to all the progress you made.

But say you’re already ranking well from organic SEO and stopped for a week to focus on something else, and came back later to carry on where you left off, you’ll still have a good ranking unlike if you’d done the same with a PPC campaign.

Higher Consumer Trust

PPC is a form of advertising and most people grew up distrusting advertisements. This means that no matter how helpful or relevant your company is to what users are searching for, there will always be an extra barrier keeping them from clicking on your ad versus an organic search result.

Greater Reach

A website optimized organically can rank high across multiple search engines, whereas PPC is limited to individual search engines that provide advertising services (such as Google AdWords).

So if your organic SEO is weak and you’ve chosen to advertise using Google AdWords, your ad won’t be seen by all the other traffic using Bing, Yahoo!, or other search engines.

More Relevant

Not all users are ready to read pages requiring them to take some sort of action (which is the case with many PPC ads). Organic SEO is beneficial for visitors looking for information and nothing else. If the content is relevant to them it could motivate repeat visits in the future. In this case, organic SEO wins because people have the choice to view content that doesn’t have an obvious agenda behind it.

Learning Curve

Unless a company already has experience using PPC or is willing to hire an agency to do their PPC campaign, it will be very time consuming and challenging because getting it right takes months of learning and constant experimentation. Organic SEO is less difficult to implement and is largely focused on getting your site structure and content right.

Long Term, Sustainable Results

PPC can give quick boosts in traffic from certain keywords, but when the campaign ends and your ad disappears, the people making those same searches will click on a natural search result or another ad that’s taken your spot.

A company ranking high using organic SEO is more solid and credible to online users than ads which keep changing.

There are many approaches you can take in your online marketing goals and these methods can bring massive results when used together, but if you have to choose between organic SEO and PPC, then going with the former will be the better choice for long term results.

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Reputation Management For Your Business http://www.bobsseo.com/reputation-management-business/ http://www.bobsseo.com/reputation-management-business/#comments_reply Fri, 01 Sep 2017 22:27:54 +0000 https://www.bobsseo.com/?p=735 Businesses and organizations are increasingly becoming aware of the impact that a powerful online presence can have on their revenue and brand value. The realization makes them resort to many different services including search engine optimization techniques to improve their…

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Businesses and organizations are increasingly becoming aware of the impact that a powerful online presence can have on their revenue and brand value. The realization makes them resort to many different services including search engine optimization techniques to improve their online visibility. At the same time, organizations would have to employ legitimate methods to increase online traffic, else the websites would become temporarily or permanently disabled.

Most companies would agree that brand reputation takes the most time and effort to gather and maintain. As the interaction between the company and its customers and clients online are available for the whole world to see, there are some ways to ensure that your organization’s reputation does not suffer a serious setback due to a minor problem. The following tips will help you manage your online reputation much more effectively:

Become active on multiple social media platforms: Different social media platforms offer many different types of services. For example, YouTube offers videos and Instagram offers photographs as the main content in the site. By becoming active on many different social media websites, you would have to generate different media which would cater to a different set of audience. Your company would be able to gain visibility as more and more people start to follow the content that you provide.

Adhere to the SEO best practices: Google and other popular search engines have guidelines to the best practices that need to be followed while designing the interface and content of a website. The search algorithm keeps seeing a lot of changes so as to provide a level playing field to websites following legitimate techniques and also to provide a better experience to the user.

Involve your employees in creation of blogs: Humanizing your brand has many positive effects on your company. More people would be able to connect with the people who make the company function than with the company itself. Their stories and experiences would not only be interesting for an online browser to read through, but would also be very informative.

Las Vegas based Bobs SEO is a top reputation management and SEO company. It is always best to enlist the help of a local search engine expert to handle your company’s website, as the process would require a lot of coordination, and it can take some time to establish oneself amongst one of the most prominent companies online in your industry.

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Why SEO Is Important For Any Business http://www.bobsseo.com/seo-important-business/ http://www.bobsseo.com/seo-important-business/#comments_reply Sat, 19 Aug 2017 22:06:22 +0000 http://wordpress-112119-319160.cloudwaysapps.com/?p=665 Why SEO Is Important For Any Business Most companies nowadays are considering contemporary approaches and techniques in a bid to improve their reach to their target markets. One such technique would be to develop a top-quality online presence that is…

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Why SEO Is Important For Any Business

Most companies nowadays are considering contemporary approaches and techniques in a bid to improve their reach to their target markets. One such technique would be to develop a top-quality online presence that is customized using the appropriate search engine optimization techniques. Companies that want to make a profit and achieve competitive edge are directly inclined to embrace these strategies. Organic SEO has become the standard practice for most technically savvy businesses and the benefits of such an investment are many. Gone are the days when companies had to rely on `outbound` techniques to attract clients such as cold calling. Nowadays, a business can count on `inbound` techniques such as website optimization, which provides a host of benefits. However, the only caveat is that it requires the skills of competent professional to help you handle the technicalities that are associated with optimization and to improve your website experience as well. Here are some the main reasons why “natural” SEO is important for any business:

Benefits of SEO

  • Improved traffic: One of the main advantages of optimization for a local business is that allows the business to access some of the highly ranked positions on the search engine results page. Companies that are found high up on these search result page are likely to get more clicks and impressions that companies that do not embrace these strategies. It is important to note that website optimization is focused on using special techniques to help web users who seek your services to land on your page. A good example would be the optimization of title tags and Meta descriptions, which is often the first thing that a web user comes across on the search results page. Most prospective clients are often searching for products and services through the use of keyword searching. By using optimization techniques such as strategic keyword placement, the company can be able to increase the likelihood that a client will land on their product or service page.
  • Guaranteed return on investment: If your business has a relatively positively standing and customers are regularly seeking your goods or services, then this type of optimization provides the perfect Return on Investment for your needs. SEO allows for quantifiable and observable results, regardless of whether the company is an e-commerce business or not. The added benefit is that there are several website optimization agencies that are capable of evaluating every aspect of your marketing campaign and can also help you to enhance your website ranking and traffic as well. Search engine optimization agencies are often capable of determining the directions that users take when seeking particular services, information or products. All this boils down to the keywords that are used in the search procedure by the client. For a business website, one can use value to guide conversions such as the contact us form that can be used to calculate the benefits of a particular optimization approach. The conventional marketing techniques cost way much more than website optimization marketing. This is due to the fact that traditional marketing does not provide the same benefits of SEO.
  • Affordable: Another benefit of SEO for a local business is that is also an affordable technique for marketing, and it allows users who are searching for your product to gain access to your product easily. There is no denying that most clients today are increasing searching for their ideal service provider on online platforms. Website optimization is one of those methods that will help them to land on your website. This is a technique that lets you customize your site, and it has been shown to reduce marketing costs by an average of 61%. Since website optimization helps you to direct client traffic to your website, it can work efficiently for targeting clients who are already searching for your SEO services. You may be inclined at some point to invest in agencies to help you perform the optimization procedure or may even outsource that task to a reliable professional. This type of optimization is evolving with every passing year, and it is important to work with a competent professional who is affordable for long-term services.
  • Improved website visibility: Further lending to the important benefits of website optimization for a business is due to the fact that it makes a business much more simpler to navigate, especially for website optimization programs and algorithms, SEO works well to help you make your website much more usable for users as well. It comprises of techniques that can be used to rearrange the site structure and link to make websites simple to locate and navigate as well. This makes it simple for search engines to navigate your site and find the appropriate information that the client might be looking for. Learning more about website optimization means that you also increase your skills at website management. By the same token, investing a good website optimization company means that they will also help you to address the defects that exist on your site in a bid to improve performance for visitors.
  • Brand awareness and customer loyalty: Since achieving the best results of top search rankings plays a major role in the success of your business, it also goes a long way to contributing to the brand awareness of your business as well. More so, achieving a position high up on the search engine results helps clients to associate your company with particular keywords, and it also contributes to develop trust as well. There is a strong co-relation between your website, and the search engine results rank in search engines. It allows you to achieve an improved social standing as when compared to the site that doesn’t implement the same techniques. The rank of your pages and the content rank plays an important role in the overall brand awareness that your company can create. SEO will also help you develop customer loyalty and trust since it demonstrates a high level of professionalism. Unlike the conventional forms of marketing, such as television commercials that interrupt clients who are perhaps catching up with their favorite TV shows, website optimization helps you target the clients only when they search for your particular services or products. Therefore customers, associate your products with high value and professionalism, which is crucial if you want to develop a consistent customer base. A good first impression is by far one of the most important aspects that a business should consider.

Target Clients Globally

The internet has essentially converted the world into a global village. Clients are nowadays able to access the services of a particular company from almost any corner of the globe. Since most businesses have the goals of reaching as many clients as possible, using SEO means that you increase the likelihood that these clients can land on your service or products pages. With the conventional techniques that are used in marketing, businesses are often forced to work with clients within the regions which their adverts were displayed. Therefore, if the potential customers in these particular areas reduce, then the business might be forced into challenging circumstances. Having said that, the internet is a global village and with billions of web users who are searching for as many different product and services. By using web optimization techniques, the company can just calibrate their marketing techniques to ensure that they are capable of attracting clients from particular areas of even global locations as well.

It helps the business achieve a competitive edge

Using search engine optimization also helps your business achieve a competitive edge over your rivals. While this type of optimization might be necessary to the success of a particular business, not many companies utilize these SEO techniques appropriately. As a result, only technically savvy companies can leverage the immense benefits of such as investment. Failure to utilize an SEO campaign reduces the likelihood of new clients seeing your business online. Using search engine optimization techniques can help you obtain a competitive edge and rank your business among some of the big brands in your industry. This type of marketing is not dependent on the brand name of a company or profit levels to achieve the best results. It only requires a competent professional to perform SEO services competently to ensure that your website attracts the appropriate traffic. When used along with the conventional marketing techniques, the business can help skyrocket their results and achieve a significant competitive edge over companies that don’t implement these same SEO strategies.

Conclusion

Taking all things into perspective, any business that wants to reach their target market is directly inclined to apply the appropriate advertising techniques. One of the lastest and proven techniques nowadays is search engine optimization. This method allows a business to customize their marketing techniques to target specific clients and to improve their online presence as well. Technically savvy companies increasingly realize the immense benefits of using these types of optimization techniques. Simply put, search engine optimization is affordable, guarantees a competitive edge, has a good ROI, and it helps companies target clients in various regions.

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What is SEO? http://www.bobsseo.com/what-is-seo/ http://www.bobsseo.com/what-is-seo/#comments_reply Fri, 18 Aug 2017 13:27:44 +0000 http://wordpress-112119-319160.cloudwaysapps.com/?p=657 As a website owner SEO may be something you are already vaguely familiar with. You probably have heard the term once or twice and are 100% certain it is invaluable to your business, but are about 50% sure of what…

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As a website owner SEO may be something you are already vaguely familiar with. You probably have heard the term once or twice and are 100% certain it is invaluable to your business, but are about 50% sure of what it is. The purpose of this post is to inform you in the most basic terms what SEO is and what it can do for your business.

SEO means different things to different companies

The general term SEO means Search Engine Optimization, and most believe it to be just the basics of keyword placements within articles, image tagging, and videos. But in reality, SEO can look very different depending on what your objective is. For example, a company might simply want to generate traffic to their website with SEO. This means their strategy for SEO would be strikingly different than someone attempting to make a sale based off of their traffic. In other words if you are trying to sell beauty products to women in a certain age group you wouldn’t use just any old keyword that fell in that category. You would instead use targeted keywords to get the right traffic in order to make a sale.

Additionally, if a business is trying to generate leads off a website but the text is confusing and it is difficult to navigate it really doesn’t matter how much traffic it receives. SEO is the steering wheel that directs traffic to the main event, but if the main event is a freak show, potential customers will fall to the way side. What does SEO entail? It certainly involves more than a few cleverly chosen keywords.

The Purpose of SEO

SEO helps search engines direct traffic to the right locations. For every keyword used there is a website that matches it with valuable content. If your content is on point but if it isn’t optimized to be found by search engines it really is pointless. When you hire a company like us you are hiring a company to fully integrate your website with the best SEO techniques in existence. We will make sure your content is relevant and the proper keywords, tags, and headings are all being utilized in order for you to be found high up in the search results.

As you can see, SEO may seem complicated, but in the right hands it has the power to turn your 10th page Google ranking into a first page presence in record time. Trust the pros, and be confident in the power of search engine optimization and what it can do for your business.

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