2014 saw a number of big changes when it came to SEO. Don’t expect 2015 to be any different. Regardless of the size of your business, you’re going to have to keep up with these changes if you want to increase the visibility of your business online. Here are 4 SEO practices to look out for in 2015.
Mobile will reign supreme
If you haven’t yet realized the potential of mobile SEO, you’ll definitely need to in 2015. According to ABI Research, mobile shopping will account for nearly 25% of all e-commerce revenue by the end of 2017. It’s clear – more and more people are searching for products and services online using their mobile tablet or smartphone, so you’ll need to fully optimize you mobile pages if you want to attract new customers, increase sales, and boost revenue. So many businesses are ignoring mobile when it comes to developing an effective SEO strategy, even when they can’t afford to. In fact, 27% of consumers will leave a website if it hasn’t been optimized for mobile, according to research from ExactTarget. Make sure you realize the importance of mobile in 2015.
Deliver high quality content
Keyword stuffing is a big no-no when it comes to SEO, but many businesses are still doing it in the hope that it will improve their search rankings. Devote your efforts to creating high quality, relevant content instead, with online blog posts and articles that really resonate with your audience. Encourage your website visitors to comment on your content, and keep all your pages fully updated. Even updating older pages with new content (for example, an article update or footer) can significantly increase your SEO rankings. Why? Well, search engine algorithms place a greater importance on high quality content that really speaks to you demographic. Content will need to be fresh and current, so reflect important news stories in your profession or industry. Old keyword targeting isn’t as effective as it used to be, and semantics will player a bigger part in determining your search ranking as search bots browse your pages. So make sure you deliver content with context if you want to reap all the rewards that SEO can bring to your business.
Social media will remain popular
Social media can be a powerful platform when it comes to increasing your search rankings and improving the visibility of your business online. Whether it’s Facebook, Google+, or Twitter, you should be updating your social pages on a regular basis with relevant content that pertains to your business. Remember, be creative – post offers, promotions, industry news and even competitions in order to encourage your readers to share, like, and comment on your content. As search engine algorithms continue to take ‘social signals’ into account when calculating their rankings, social media is one of the most important aspects of your SEO strategy. And remember – as the world becomes increasingly visual, post plenty of photos on your social pages too. High quality images of staff, product launches, and services can instantly catch the eye and encourage your readers to browse through your social media pages.
Real time analytics
If you’ve been using the same online analytics tools for a number of years, it might be time to think about upgrading. Real-time analytics is becoming increasingly popular, and will be used by many businesses in 2015 in order to accurately track data and fine-tune their marketing campaigns. You’ll be able to examine bounce rates, sales, and conversions in real time, and use this information to generate more leads and improve your SEO. There are a wealth of analytics software programs out there to choose from, so opt for a platform that provides the best value for money and delivers the data that will really benefit your business.