Great content is the foundation of SEO. So if you have a blog and you want to drive tons of traffic to your site, master these 4 search engine optimization tips.
1) Link Building
One of the most effective tips to drive traffic to your site is through link building. Look at the following suggestions:
Link fresh content to old ones
When writing content on your blog, look for relevant posts that you already published earlier on your blog to link to. Remember that as value of your newly published blog post goes up, so does the link value. In order to find relevant articles that you can link to, just go to Google and then scour your site for the relevant articles.
Link old post to new post
You probably have some older posts that have already been indexed by Google. If they are good articles, you will have acquired links to it, which means that their value has increased. You may now link from the older contents to your newer articles.
Not only does this give your article boost but it also enables Google to locate it much more easily. As Google re-indexes your content, it is likely to follow links that are found within your articles.
2) Long Tail Keywords
It is critical that you do not stuff lots of keywords into one post when writing an article for your blog. Rather you need to focus on just 1-2 keywords per post. The reasons you need to minimize your keywords to this limit include:
• Your post is more likely to be penalized by search engines if it appears as if you are placing keywords too many times.
• It helps you focus on the main aim for your post.
The answer lies in using long-tail keywords because web visitors that search for long-tail keywords are often more qualified. Put differently, you will be able to attract visitors who convert when you use long-tail keywords.
The best sections of your blog to include long-tail keywords so that your blog ranks higher in search engine include:
• The title: this is the first place that users and search engines use to determine relevance, which is why the keyword must be placed here.
• The body: Use keyword in a natural as well as a reader-friendly way to avoid being penalized by search engines.
• URL: in order to figure out what the post is all about, search engines will check your URL. It needs to reflect the title, which is why you need to ensure that the keyword used is pertinent to the title.
3) Responsive Design
Responsive blogs will conform to any screen device. In other words, whether the blog is read on a smartphone, on the desktop, mobile device or tablet, it will have the same layout and site format. This ensures unified user experience. But responsive design is not just about user experience. Even more importantly, it is critical for SEO.
According to a study done recently by Google, 61% of mobile visitors are likely to return to Google so as to find a blog that is readable more easily should they not be able to find info on mobile websites right away. This is why it is imperative to have a uniform and responsive site.
4) Related Keywords
Also known as latent semantic indexing (LSI for short), these are keywords that are related to the ones that you are optimizing for and they will end up getting even more traffic for you. This is why it is critical to include related keywords in your blogs. But this does not mean that you add keywords just for fun. If Google thinks that those keywords are related to the main keywords targets, they will be of much value to your article.
In order to find these keywords, type your keyword in Google and then scroll to the bottom of the page and you will see related keywords that people have been using to search for the same keywords.
Content marketing is arguably the best way to attract qualified traffic to your site. But the problem is that SEO algorithms tend to change from time to time. Therefore, you need to master some time-tested tips and tricks to ensure that your site can attract traffic at all times. This post contains the tricks to ensure that your site continuously attracts qualified traffic that can be much easily converted.